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We are in the business of product innovation and transformation

In the disruption economy, unique & disruptive experiences/ models are key for modern organizations to differentiate & succeed. The rate of change in customer behavior in the disruption economy is fast and has only accelerated with additional global events.

Companies need to transform their products & services and do it fast to survive. We get this and are geared to help companies get there with rapidity and accuracy.

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Digital Experiences we are Building

01
Revamp offering & digital selling

We help to reimagine and restructure how your company offering is connected to your customers

02
Gamified engagement through WhatsApp & thin web apps

Engaging customers with game mechanics through high interaction channels such as whatsapp to create thin but effective interactions

03
HybridStores

Pushing physical stores forward with merged digital experiences that bring in process disruption

04
Full servicing through WhatsApp

Building new age servicing experience for companies to satisfy customers entirely through WhatsApp

05
Multi-channel onboarding for real behavior

We help onboard customers through building experiences around real behavior and how multi-channels are being used in tandem

06
Thin & sharable digital storefront

Innovative thin storefronts through interactive pdf or pwa which are shareable and are contextually aware

07
Payment layers for any usage, context, or model behavior

Modular payment surfaces that support a variety of payment experiences on various channels

08
Digital management for stores

Bring in process sharpness with digital store management experiences that are built with strong focus on understanding & improving staff conditions

09
Engage, upsell, re-engage with psychology powered digital experiences

Bring in process sharpness with digital store management experiences that are built with a strong focus on understanding & improving staff conditions

10
Digital advisory driven sales

Applied psychology powered experiences that drive upsell or other KPIs

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Product & Service experience capabilities

From idea to launch, we strategize, build, and design comprehensive experiences from start to finish.

  • Vision &Strategy

    Our innovation process gives shape to your product idea or vision with a clear value proposition, strategy & productized vision of how the product or service would win on business KPIs

  • Design & Develop

    We believe in business experience design, focusing on the business context, abilities, strategies, and KPIs to build experiences that are unique to each business

  • Launch

    We make product launches successful with a strong focus on the performance funnels tied to core KPIs. We optimize the experience, till it rides over the turbulence and starts smooth growth

  • Maintain

    We help run product & service experiences at optimal performance through design interventions and rejigging pieces that need to be changed while keeping the aircraft up in the air

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150+ Innovation & design programs delivered across America, South Africa, Asia, and the Middle East

Thought Leadership in practice

Companies are struggling to build competitive products with fast-changing customers. Archaic product development practices no longer work. Through strategy, road mapping, UX, and development builds, companies are not able to create product & service experiences that are unique and disruptive. We grow our techniques and practices that are especially focused on creating experiences for the fast-changing normal.

Business-Centric UX Design

Train Your Brain to do UX design

so…Want to Learn Real UX?

It's true: UI is now a commodity skill

Start designing for Excess management

The illusion of Design Value (DV)…

Making Usable Design Systems

‘Addictive Technology’ the Only Winning Product Strategy?

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243%

Jump in conversion rate for new Buyer Journey

35%

Restaurant orders captured at launch

11M

Funding won for client through our partnership

72%

More transactions per user

42%

Jump in conversion rate for new Buyer Journey

2.05X

Non financial transaction / user

18X

Value of bills paid / user

75M

Financial transactions / user

2.5X

IMPS transactions / user

52%

Faster funds transfers

2.05X

Non financial transaction / user

37%

Faster bill payments

5%

Faster fixed deposit opening

25%

Better app ratings for usability

10%

Better app ratings for perceived app speed

27%

Faster viewing fixed deposit summary

2.05X

Non financial transaction / user

42%

Faster viewing a/c statement

23%

Faster a/c balance check

25%

Faster checking credit card summary

11%

Better app ratings for design

We help companies at every stage

Vision & Strategy

  • Product Strategy
  • Value Proposition Modelling
  • Product Envisioning
  • Productization
  • Storytelling

Design & Develop

  • MVP Design
  • Full UX Design
  • Digital Transformation
  • UX Testing
  • Plug UX

Launch

  • Funnel Optimizer
  • Growth Pod
  • Experience Mentorship

Maintain

  • Agile UX
  • Metric-Led Design
  • Agile Research
  • UX/CX Audit

Our Advantages

DigitalTransformation

Reimagine and revamp and existing digital product or service

ProductEnvisioning

Visualize your product idea for stakeholders, partners & investors

ProductStrategy

Build a responsive strategy to create product defensibility

Value PropositionModelling

Shape the value of the product to drive user adoption & engagement

MVPDesign

Start with building the basic product for your users

Metric-LedDesign

Improve specific KPIs without overhauling the product

Full UXDesign

Build product UX for the full stack of cases & features

Agile UX

Get a full UX team to make continuous & agile UX/UI tweaks to the product

FunnelOptimizer

Improve the funnel numbers for a specific journey

GrowthPOD

Get a UX team from us to grow the product and build out more features

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Leadership Team

Team Members

Amber Krishan

Co-founder

Team Member 2

Hitesh Agrawal

Co-founder

Team Member 3

Nachiket Nirhali

Director of Experience Design

Team Member 7

Siddhesh Sansare

Director of Business Development

Team Member 4

Bartłomiej Andrzej Wyszyński

Director of Product Strategy (mServices)

Team Member 6

Jeff Horvath

Director of Research & Applied Sciences

Team Member 5

Antoni Rościszewski

Director of Engineering (mServices)

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