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We are in the business of product innovation and transformation

In the disruption economy, unique & disruptive experiences/ models are key for modern organizations to differentiate & succeed. The rate of change in customer behavior in the disruption economy is fast and has only accelerated with additional global events.

Companies need to transform their products & services and do it fast to survive. We get this and are geared to help companies get there with rapidity and accuracy.

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Digital Experiences we are Building

Revamp offering & digital selling

We help to reimagine and restructure how your company offering is connected to your customers

Gamified engagement through WhatsApp & thin web apps

Engaging customers with game mechanics through high interaction channels such as whatsapp to create thin but effective interactions


Pushing physical stores forward with merged digital experiences that bring in process disruption

Full servicing through WhatsApp

Building new age servicing experience for companies to satisfy customers entirely through WhatsApp

Multi-channel onboarding for real behavior

We help onboard customers through building experiences around real behavior and how multi-channels are being used in tandem

Thin & sharable digital storefront

Innovative thin storefronts through interactive pdf or pwa which are shareable and are contextually aware

Payment layers for any usage, context, or model behavior

Modular payment surfaces that support a variety of payment experiences on various channels

Digital management for stores

Bring in process sharpness with digital store management experiences that are built with strong focus on understanding & improving staff conditions

Engage, upsell, re-engage with psychology powered digital experiences

Bring in process sharpness with digital store management experiences that are built with a strong focus on understanding & improving staff conditions

Digital advisory driven sales

Applied psychology powered experiences that drive upsell or other KPIs

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Product & Service experience capabilities

From idea to launch, we strategize, build, and design comprehensive experiences from start to finish.

  • Vision &Strategy

    Our innovation process gives shape to your product idea or vision with a clear value proposition, strategy & productized vision of how the product or service would win on business KPIs

  • Design & Develop

    We believe in business experience design, focusing on the business context, abilities, strategies, and KPIs to build experiences that are unique to each business

  • Launch

    We make product launches successful with a strong focus on the performance funnels tied to core KPIs. We optimize the experience, till it rides over the turbulence and starts smooth growth

  • Maintain

    We help run product & service experiences at optimal performance through design interventions and rejigging pieces that need to be changed while keeping the aircraft up in the air

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150+ Innovation & design programs delivered across America, South Africa, Asia, and the Middle East

Thought Leadership in practice

Companies are struggling to build competitive products with fast-changing customers. Archaic product development practices no longer work. Through strategy, road mapping, UX, and development builds, companies are not able to create product & service experiences that are unique and disruptive. We grow our techniques and practices that are especially focused on creating experiences for the fast-changing normal.

Business-Centric UX Design

Train Your Brain to do UX design

so…Want to Learn Real UX?

It's true: UI is now a commodity skill

Start designing for Excess management

The illusion of Design Value (DV)…

Making Usable Design Systems

‘Addictive Technology’ the Only Winning Product Strategy?

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Jump in conversion rate for new Buyer Journey


Restaurant orders captured at launch


Funding won for client through our partnership


More transactions per user


Jump in conversion rate for new Buyer Journey


Non financial transaction / user


Value of bills paid / user


Financial transactions / user


IMPS transactions / user


Faster funds transfers


Non financial transaction / user


Faster bill payments


Faster fixed deposit opening


Better app ratings for usability


Better app ratings for perceived app speed


Faster viewing fixed deposit summary


Non financial transaction / user


Faster viewing a/c statement


Faster a/c balance check


Faster checking credit card summary


Better app ratings for design

We help companies at every stage

Vision & Strategy

  • Product Strategy
  • Value Proposition Modelling
  • Product Envisioning
  • Productization
  • Storytelling

Design & Develop

  • MVP Design
  • Full UX Design
  • Digital Transformation
  • UX Testing
  • Plug UX


  • Funnel Optimizer
  • Growth Pod
  • Experience Mentorship


  • Agile UX
  • Metric-Led Design
  • Agile Research
  • UX/CX Audit

Our Advantages


Reimagine and revamp and existing digital product or service


Visualize your product idea for stakeholders, partners & investors


Build a responsive strategy to create product defensibility

Value PropositionModelling

Shape the value of the product to drive user adoption & engagement


Start with building the basic product for your users


Improve specific KPIs without overhauling the product

Full UXDesign

Build product UX for the full stack of cases & features

Agile UX

Get a full UX team to make continuous & agile UX/UI tweaks to the product


Improve the funnel numbers for a specific journey


Get a UX team from us to grow the product and build out more features

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Leadership Team

Team Members

Amber Krishan


Team Member 2

Hitesh Agrawal


Team Member 3

Nachiket Nirhali

Director of Experience Design

Team Member 7

Siddhesh Sansare

Director of Business Development

Team Member 4

Bartłomiej Andrzej Wyszyński

Director of Product Strategy (mServices)

Team Member 6

Jeff Horvath

Director of Research & Applied Sciences

Team Member 5

Antoni Rościszewski

Director of Engineering (mServices)

Let's connect To discuss your ideas

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